Before I get to the premise of “Don’t be that guy in the Life’s A Beach GEICO Commercial” I want to tell a short story.
Sand castles are really something special. As the years have passed, it became something really amazing to bond with my kids and my family on the beach and not want to destroy the castles we painstakingly created together. Each time we could make something different with the tools we had and as we progressed in our abilities, I quickly realized that as I was creating castles, I was literally lost in time. I had found my peace and quiet while building sand castles, it was my personal zen garden for meditation, sometimes to a fault and my kids would ditch me because I became more and more obsessed about wanting to build that perfect sand castle which would literally take hours and hours to construct!
The amazing part about this story is that I originally disliked going to the beach because I would quickly become bored and always rushed my family off the beach to get back home. And of course seeing professionals building amazing pieces of art on the beach, when all I had was some fixed one dimensional mold, which didn’t quite hold a candle to their masterpieces!
I literally laughed out loud when I saw the GEICO commercial with the amazing sandcastle for the first time because it hit the message home for me. I was that guy telling my son to “get some mud” envious of what others were creating from grains of sand, while I struggled to build a 6 inch castle which would stay in the mold! Play the commercial below if you haven’t watched it yet, I’m sure I’m not alone, hence why they created the ad!
So as we became more and more passionate about this idea that was dreamed up almost a year ago, we are nearly ready to release our product and we couldn’t be more excited to do so! We want to see all of your masterpieces and we want to see what you can do with our kits that we never even imagined. Most of all we want you to have fun and make incredible memories with your family and friends on those special beach days that we all want to experience. We promise that you won’t be the guy from the “Life’s A Beach” GEICO Commercial! Be sure to use #createacastle on social media to share your stunning works of art with us and others!
So you may be asking yourself, what does a photo have to do with product development or inventing something new? If you’ve read any of my other post you’ll know I’m a strong advocate for all things technology. I love gadgets and things that work autonomously but in the same breath, I also love existing things that have been around for years and have proven their value in our world that we live in. For instance, a printed photo slapped on your refrigerator via a magnet sleeve, there’s no better inspiration than this. I love it for multiple reasons, first being it’s a proven technology much older than any of us reading this (the oldest known existing photo is from 1835), secondly it’s in your face every single day and you see it as a clear reminder of why you are doing whatever it is you are doing! Thirdly, what’s better than looking at photos from the past of your family and friends that you will otherwise never really look at all that much if it’s strictly in digital form, they are all memories to be reminded of!
Perhaps the title seems a bit overzealous, but if you watch and listen, sand castles really are featured in so many major ad campaigns and songs and can easily go un-noticed. For instance, Sam Adams ran an ad about their summer ale at the beginning of this summer. You will notice in the video screen capture, the very first thing you see is a bottle of their classic summer ale sitting next to a sand castle, but a sand castle with one major flaw! It’s partially collapsed! Watch the commercial closer and you will see that in the middle of the ad, they show several existing molds lifting off, showing multiple collapses. This is one of the problems that we are solving here at Create A Castle!
A passion for castles and the arts started when I was young, very young…when in third grade I was awarded for designing a clay pot I made at Mill Ridge School in Danbury, Connecticut. Even before this, tinker toys and wooden blocks, to growing up in a bake shop (literally) and living in my grandmother’s house with a greenhouse attached to it for year round gardening, which was her passion, I’ve always been surrounded by things that forced me to use the creative side of my mind. My incredible mom recently shared some of my old artwork from way back then, which I created when home with her at her bakery, Heidi’s Cake and Cookie Shop in Danbury Connecticut. It all started to add up why I’m so passionate about Create A Castle!